Alexander S. Gudia
Social media is a rising trend in the world today. Communication skills are exemplified by the use of social media networking. Social media networking allows for a communication outlet. Social media is being utilized by students, parents, businesses, and religious organizations. It is being used in many forms by many different platforms for many reasons.
According to the Merriam-Webster, social media are forms of electronic communications through which users create online communities to share information, ideas, personal messages and other content such as videos.
Over the course of several years, social media has changed dramatically. Because of social media, people today can exchange ideas, feelings, personal information, pictures and videos at a truly astonishing level. Social networking is one of the most active web-based activities in the Philippines, with Filipinos being declared as the most active users on a number of web-based social networks such as Facebook, Instagram, Snapchat, and Twitter. The use of social media has become so extensive in the Philippines that the country has been tagged as “The social networking capital of the world,” and has also become part of Filipino cyberculture (Wikipedia). The effects of these social media can be considered positive but also has some negative consequences. It increases student collaboration, improves participation, content rich resources and they are useful for team projects. These sites have also caused some potential harm to society. The students become victims of social networks more often than anyone else. This is because when they are studying or searching their course material online, they get attracted to these sites to kill the boredom n their study time, diverting their attention from their work and they are more likely to drink and use drug.
At present, whether social media is favourable or unfavourable, many students utilize these sites on a daily basis. As social media sites continue to grow in popularity it is our belief that technology is a vital part of today’s students’ success equation (Wang, Chen & Liang, 2011). Many researchers have been looking into a considerable amount of research on how social media influences student academic performances at colleges. Many parents are worried that their children are spending too much time on Facebook and other social media sites and not enough time studying.
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